Social media is one of the most powerful ways to engage with your customers and to introduce your product to a large number of people.  Unfortunately, it can also lead you down a dark path into the world of spamming which can undo, very quickly, all the benefits that social media has to offer.  The dividing line between the two is not very distinct and as a result it is very easy to cross over into spamming without actually realizing it. Read more of this post